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 |  | 102ND GENERAL ASSEMBLY
State of Illinois
2021 and 2022
HB4729   Introduced , by Rep. Kathleen Willis  SYNOPSIS AS INTRODUCED:
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 |  20 ILCS 2310/2310-542 new |  |  
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 Amends the Department of Public Health Powers and Duties Law of the Civil Administrative Code of Illinois. Requires the Department of Public Health to develop and implement a comprehensive 2-year statewide safe gun storage public awareness campaign. Provides that the campaign shall include sustained and focused messaging over the course of the 2-year campaign period, messages paired with information about enforcement or incentives for safe gun storage, and geographic and cultural considerations. Provides that the campaign shall be divided into 3 phases with specified requirements for each phase. Repeals the provisions on January 1, 2026.
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 |  | HB4729 |  | LRB102 23682 CPF 32865 b |  
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| 1 |  |  AN ACT concerning State government.
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| 2 |  |  Be it enacted by the People of the State of Illinois,
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| 3 |  | represented in the General Assembly:
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| 4 |  |  Section 5. The Department of Public Health Powers and  | 
| 5 |  | Duties Law of the
Civil Administrative Code of Illinois is  | 
| 6 |  | amended by adding Section 2310-542 as follows:
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| 7 |  |  (20 ILCS 2310/2310-542 new) | 
| 8 |  |  Sec. 2310-542. Safe gun storage public awareness campaign. | 
| 9 |  |  (a) The Department shall develop and implement a  | 
| 10 |  | comprehensive 2-year statewide safe gun storage public  | 
| 11 |  | awareness campaign. The campaign shall include the following: | 
| 12 |  |   (1) Sustained and focused messaging over the course of  | 
| 13 |  |  the 2-year campaign period. | 
| 14 |  |   (2) Messages paired with information about enforcement  | 
| 15 |  |  or incentives for safe gun storage. | 
| 16 |  |   (3) Geographic and cultural considerations.  | 
| 17 |  |  (b) The campaign shall be divided into the following 3  | 
| 18 |  | phases: | 
| 19 |  |   (1) A statewide messaging strategy that shall develop  | 
| 20 |  |  research-based, culturally appropriate messaging for  | 
| 21 |  |  awareness of gun safety, reducing access to lethal means,  | 
| 22 |  |  and encouraging safe storage. The campaign shall include  | 
| 23 |  |  formats such as paid advertising on Chicago Transit  | 
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| 1 |  |  Authority trains, bus stops, billboards, digital or social  | 
| 2 |  |  media campaigns, radio, and other public education and  | 
| 3 |  |  outreach. | 
| 4 |  |   (2) A gun lock and gun safe distribution campaign and  | 
| 5 |  |  gun buy-back programs. This phase shall require the  | 
| 6 |  |  following: | 
| 7 |  |    (A) Developing a focused strategy to distribute,  | 
| 8 |  |  through community based organizations, gun locks and  | 
| 9 |  |  gun safes in areas most affected by gun violence. | 
| 10 |  |    (B) Pairing gun lock distribution with brief  | 
| 11 |  |  counseling or education sessions, which has been shown  | 
| 12 |  |  to significantly increase safe storage practices. | 
| 13 |  |    (C) Developing an education and training program  | 
| 14 |  |  on safe storage counseling and screening for health  | 
| 15 |  |  care professionals, including pediatric primary care  | 
| 16 |  |  and emergency room departments. | 
| 17 |  |    (D) Developing education and training on the  | 
| 18 |  |  Firearms Restraining Order Act for practitioners, law  | 
| 19 |  |  enforcement, and the general public. | 
| 20 |  |    (E) Focusing on suicide prevention, youth or young  | 
| 21 |  |  adult survivors of gun violence, and families at risk  | 
| 22 |  |  due to domestic violence. | 
| 23 |  |    (F) Incorporating gun buy-back opportunities in  | 
| 24 |  |  partnership with law enforcement, community-based  | 
| 25 |  |  organizations, and other local stakeholders. | 
| 26 |  |   (3) A comprehensive evaluation to measure changes in  | 
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| 1 |  |  gun safety behaviors and the overall impact and  | 
| 2 |  |  effectiveness of the campaign to promote safety. Metrics  | 
| 3 |  |  to be measured include, but are not limited to, the  | 
| 4 |  |  following:  | 
| 5 |  |    (A) Changes in parent behavior and perception. | 
| 6 |  |    (B) Media campaign metrics and digital analytics. | 
| 7 |  |    (C) The number of people reached through each  | 
| 8 |  |  strategy. | 
| 9 |  |    (D) The number of gun locks and gun safes  | 
| 10 |  |  distributed. | 
| 11 |  |    (E) Changes in intentional and unintentional  | 
| 12 |  |  firearm injury. | 
| 13 |  |  (c) This Section is repealed on January 1, 2026. 
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